Gamification Agency · Est. 2009

Turn engagement
into obsession.

We design gamification systems that drive growth, retention, and revenue — for SaaS, eCommerce, and iGaming.

60 seconds, no call required. Ready to talk instead? Book a Strategy

42%
Avg. retention lift
2.4×
CTR on email
65%
Funnel conversion
30+
Enterprise systems shipped
Trusted by growth teams worldwide

From Series-A SaaS to Tier-1 iGaming operators.

150+
Brands scaled
18
Countries served
$240M+
Client revenue influenced
4.9/5
Avg. client rating
NORTHWINDHELIOSVAULTATELIER MARAAXIOMPARALLAXAPEX iGAMINGFLOWSTACKMERIDIANSOLARA BET
We have helped teams in Latvia
Maxima logoTele2 logoTop! logoRIX Airport logoRTU logoMcDonald's logo
What we do

Gamification is not points and badges.

It's the disciplined application of behavioral science to product, marketing, and lifecycle systems — designed to make the right action feel inevitable.

We build closed-loop engagement systems with measurable inputs (mechanics) and measurable outputs (revenue, retention, LTV). No vibes. No vanity badges.

Onboarding mission100%
7-day streak71%
Loyalty tier: Gold58%
Achievement unlocked92%
The outcomes

Built for the metrics that matter.

+42%

Retention

Streaks, missions, and identity loops that compound week over week.

+28%

LTV

Reward economies designed for unit-economic sanity, not discount addiction.

+58%

Engagement

Daily-active lift through behavioral mechanics tied to your core action.

+65%

Conversion

Interactive funnels and quizzes that out-convert any static landing page.

Proof

Three engagements. Real numbers.

Client names are withheld under NDA where required. Every metric below was measured against a pre-engagement baseline and a holdout cohort.

iGaming · Tier-2 EU market

Baltic iGaming operator

Deposit frequency flat, VIP churn accelerating after month three.

Tiered player progression, weekly missions, and status-based (non-bonus) rewards.

Monthly churn7.0% → 5.0% (−29%)
Player LTV€412 → €527 (+28%)
Weekly active players(+47%)
Measured over 6 monthsFull breakdown
SaaS · Product-led growth

Nordic B2B SaaS (Series B, CRM)

Day-7 retention stuck at 34%; onboarding drop-off before first value moment.

Onboarding rebuilt as a mission system with progress state and unlock milestones.

Day-7 retention34% → 47% (+38%)
Activation rate22% → 36% (+64%)
Support tickets(−21%)
Measured over 1 quarterFull breakdown
eCommerce · Loyalty

EU eCommerce group (fashion)

Loyalty program driving discount dependency, not repeat behaviour.

Reward economy rebuilt around status tiers, early access, and streak-based benefits.

Repeat purchase rate18% → 22.3% (+24%)
Discount margin cost(−17%)
Avg. order value€68 → €79 (+16%)
Measured over 2 quartersFull breakdown
How we work

A four-step process. Zero guesswork.

Every engagement runs through the same operating system — calibrated to your funnel, your data, and your team.

01

Audit & Data Analysis

Behavioral funnel teardown, metric baseline, and friction mapping across your core action.

02

Behavioral Blueprint

A mechanics map tied directly to north-star metrics — no decoration, only leverage.

03

Implementation & Integration

We design, build, and ship alongside your product, lifecycle, and engineering team.

04

A/B Test & Scale

Measure, iterate, compound. Engagement systems that improve every sprint.

Featured case study

Gamification lifted SaaS retention 42%

Mid-market analytics platform with 9% monthly churn and an onboarding completion rate under 40%.

Read the case study
Retention+42%
Onboarding completion+71%
Weekly active users+58%
Client results

Trusted by growth teams.

"Gamearchy re-architected our onboarding as a mission system. Day-7 retention jumped 38% and support tickets dropped because users actually understood the product."

Elena Voss
Head of Product, Flowstack CRM

"They didn't just add badges — they redesigned our loyalty loop around behavioral milestones. We've seen a 24% lift in repeat purchase rate in one quarter."

Marcus Chen
VP Growth, Northwind Commerce

"The game mechanics they embedded into our learning platform pushed course completion from 31% to 74%. Learners now finish modules without us chasing them."

Dr. Sarah Lind
Chief Learning Officer, Helios EdTech

"Our community went from lurkers to contributors. The reputation and streak systems turned our forum into the most active channel in the industry."

James Okafor
Community Director, Vault Finance

"Gamearchy's funnel work outperformed every agency we've hired. The interactive assessment doubled qualified leads and cut CAC by 19%."

Nadia Petrov
CMO, Parallax SaaS

"Their player progression and tiered reward system reduced churn by 31% and increased average deposit frequency within 90 days. The casino floor finally feels alive online."

Dmitri Volkov
Head of Player Engagement, Apex iGaming

"The tournament and missions layer they designed for our slots vertical drove a 47% lift in weekly active players and a 22% bump in average bet size. Retention curves have never looked this healthy."

Sofia Alvarez
Director of CRM, Solara Bet

"Gamearchy turned our sportsbook into a season-long meta-game. Parlay engagement doubled and cross-vertical migration to casino jumped 3x — without a single new bonus dollar."

Liam O'Sullivan
Head of Sportsbook, Meridian iGaming

"Their behavioral segmentation and VIP progression rebuild lifted our high-roller retention by 29% in one quarter. It's the most disciplined gamification work we've ever bought."

Aiko Tanaka
COO, Axiom Interactive
The experts behind the systems

You work with operators, not account managers.

AB

Artūrs Bernovskis

Founder & Lead Strategist

15+ years in behavioral design · Published gamification researcher

LinkedIn
LC

AI Agent for Lifecycle & CRM

Lifecycle Partner

Ex-growth lead, two Series B SaaS companies

LinkedIn
PD

AI Agent for Product Design

Design Partner

10+ years shipping behavioral mechanics in consumer and B2B products

LinkedIn
Business case builder

See the revenue you're leaving on the table.

Pick the outcome you're accountable for, enter your real numbers, and get the figures a CFO asks for: gross profit impact, payback period and return on the programme investment.

Paying customers1,200
Average revenue per customer / month€45
Monthly customer churn6%
Gross margin75%
New signups / month500
Activation rate (signup → active)28%
Programme investment (year 1)€60,000
Current run-rate: €648,000 per year. After a Gamearchy engagement we model churn at 3.5% and activation at 30%.
Projected annual revenue lift
€61,375
Gross profit impact
•••
Net of investment
•••
Return on investment
•••
Payback period
•••
Customer LTV before
•••
Customer LTV after
•••

Roughly ••• customers retained per year that you currently lose.

Assumptions based on our engagement benchmarks. No spam — see our privacy policy.

Free playbook

The 2026 B2B Gamification Playbook

7 behavioral psychology techniques you can deploy this quarter. 32 pages, zero filler.

  • Onboarding mission frameworks
  • Reward economy modeling
  • Retention loop templates

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FAQ

Questions, answered honestly.

Ready to engineer obsession?

Book a 30-minute strategy session. We'll map two gamification levers your business can ship in the next 60 days.

  • 30-min audit call
  • 2 concrete levers you can ship in 60 days
  • No commitment, no pitch deck
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